The EarthKind story

Born on a farm. Trusted for 25 years.

EarthKind® was founded in 2000 by farmer and inventor Kari Warberg Block, who believed the spaces we live and work in could be cared for naturally — with plants, not chemicals.

“Nature already knows how to keep things fresh. We just put it in a pouch.”

Today, EarthKind has sold more than 60 million pouches, made with farm-grown ingredients. Cab’n Fresh brings that same naturally smarter thinking to Canada.

What we stand for

  • Plants, not chemicals

    Farm-grown plant fibres and pure essential oils. Nothing aerosolized, nothing heated, nothing synthetic added to your air.

  • Made to be used, not managed

    No plugs, no power, no refills to mix. Place a pouch and get on with your day.

  • Built on 25 years

    More than 60 million pouches sold since 2000, and a category we helped create.